Brett Thompson is A&F’s newest 2005 model. He was discovered quite by accident. Brett brought his brother to an Abercrombie shoot when Bruce Weber and Sam Shahid noticed him standing to the side. According to both he exuded the all-American essence so essential to Abercrombie’s brand image.
From a research perspective, Thompson’s image exemplifies sex in advertising because it showcases a physically attractive model partially clad in his briefs. Thompson’s facial expression, physique, and body positioning also contribute to the image’s sensual nature. The image works by grabbing attention and associating this look with A&F. According to the ad’s creative director, the ad appeals to young men who want to look like the Thompson.
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