Dr. Tom Reichert's sexinadvertising.com - The online source for sex in advertising research, history and commentary.
Dr. Tom Reichert's sexinadvertising.com - The online source for sex in advertising research, history and commentary.
History of sex in advertising What is sex in advertising? Does sex in advertising work? Useful Links for more research and information Archives of examples
Durex Condom Tester ad A new spin on “position-seeking” ads
Tom Reichert

Reports from Down Under are that the Australian division of Durex is running ads “in search of” condom testers. Interested parties are encouraged to register on Durex’s website for the young man’s ultimate job with “bragging rights”: “Hmm... sounds like you had a great internship but guess what I did last summer?"

A look at the website reveals that the opportunity probably has more to do with a viral (of the internet variety) campaign than serving as a participant in a Masters and Johnson study. On the sign up page, you submit not only your name and email address but that of two friends. And instead of spending your summer at the Durex laboratory, it’s more likely that the condom marketer sends you condoms and you provide feedback via an internet survey, if and when, that is, you use them. The image of the woman accompanying the registration form certainly gives one the impression that she and others like her will be involved in the testing.

Recent Books
Tom Reichert's The Erotic History of Advertising
Sex in Advertising: Perspectives on the Erotic Appeal part of LEA's Communication Series
Sex in Consumer Culture: The Erotic Content of Media And Marketing part of LEA's Communication Series
 
History of sex in advertising What is sex in advertising? Does sex in advertising work? Useful links for more research and information Archives of examples
 
Dr. Tom Reichert's sexinadvertising.com - The online source for sex in advertising research, history and commentary. Copyright by Dr. Tom Reichert