Dr. Tom Reichert's sexinadvertising.com - The online source for sex in advertising research, history and commentary.
Dr. Tom Reichert's sexinadvertising.com - The online source for sex in advertising research, history and commentary.
History of sex in advertising What is sex in advertising? Does sex in advertising work? Useful Links for more research and information Archives of examples
GoDaddy.com and Danica Patrick Sexiest Commercials of Super Bowl XLII
Tom Reichert

Reaching 90 million-plus viewers—both men and women—offer Super Bowl advertisers an unparalleled opportunity. Some of those advertisers appeal to our sense of humor, some to our wit, and, of course, some appeal to our more basic motivations. This year’s Super Bowl was no different.

At Sexinadvertising.com we’ve assembled a short list of this year’s sexiest commercials. There weren’t as many sexy spots as in past years, but sexual imagery and innuendo made their way to the little screen. To remain palatable to most viewers this year’s sexy ads contained a dash of humor and satire. Research shows that both sexes are less judgmental of sex in advertising when packaged with laughter.

Check out this Super Bowl’s sexiest ads and tell us what you think.

 

 

Recent Books
Tom Reichert's The Erotic History of Advertising
Sex in Advertising: Perspectives on the Erotic Appeal part of LEA's Communication Series
Sex in Consumer Culture: The Erotic Content of Media And Marketing part of LEA's Communication Series
 
History of sex in advertising What is sex in advertising? Does sex in advertising work? Useful links for more research and information Archives of examples
 
Dr. Tom Reichert's sexinadvertising.com - The online source for sex in advertising research, history and commentary. Copyright by Dr. Tom Reichert